Align Probiotic and Alison Sweeney Transform Classic NYC Streetscapes Into Unmissable Messages About Gut Health

Shining a spotlight on gut health, Align’s new campaign reimagines everyday city signs to be unmissable and offers one lucky winner the chance to visit a national landmark sign

NEW YORK, June 25, 2025–(BUSINESS WIRE)–Occasional bloating, gas, and abdominal discomfort are all signs that your gut needs attention. Yet, too often, we ignore the signs our bodies send us. Today, Align Probiotic — the #1 doctor and gastroenterologist recommended probiotic brand^‡ — is teaming up with award-winning actress and health advocate Alison Sweeney to make gut health impossible to overlook by creatively altering everyday New York City sights into powerful reminders to listen to your body.

This unique activation will take place at the Oculus Plaza, where Align Probiotic will transform common NYC street elements into bold, attention-grabbing displays about digestive health. Visitors will encounter classic city fixtures strikingly reimagined as signs that it’s time to pay more attention to your gut health: a street sign named “Bloating Ave,” a park bench and a newspaper box vandalized with graffiti messages like “Gas” and “Bloating.” The immersive installation will also feature local taxi cabs and a souvenir pop-up shop filled with items cleverly designed with messages your gut has been trying to tell you. This can’t-miss experience serves as a powerful reminder that gut health deserves just as much attention as the signs we see every day. Alison Sweeney will be present at the Oculus Plaza to engage with the public, share her own experiences, and encourage everyone to tune into their gut health.

“Like most people, I’m constantly juggling family and work obligations, often tuning out the little signs my body occasionally gives me,” said Alison Sweeney. “Together with Align Probiotic, our goal is to ensure people don’t dismiss occasional feelings of bloating or discomfort but instead learn to listen to and trust their gut.”

Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance and relieve occasional bloating and gas.* With this campaign, Align wants to emphasize the importance of taking care of one’s gut and encourage consumers to listen to the subtle signals their bodies send every day.

“Occasional digestive issues can hold us back and make us feel uncomfortable. And with busy lifestyles, it’s easy to overlook the signs our body is giving us, but there is a point when we realize we might be ignoring an important issue,” said Ryan Parker, Brand Director, Align Probiotic. “That’s why we’re here – to help reframe the signs of digestive issues as your inner voice to be trusted. We want to help people see the signs, listen to their body, and take action. If you’re experiencing and frustrated by occasional bloating and gas, this is your gut giving you a message. It’s a sign that it’s time to try Align.”